Entry: “Catch Asia’s hearts” Thursday, March 25, 2004



[03.24.04] “Catch Asia’s hearts” YAMAHA sponsoring motor-sports TV program 2004/03/08 Response of Japan Yamaha Motor announced that it is helping producing a TV drama, "Mars" , which is scheduled to be aired in Asia in summer of 2004, and will provide a motor-sports information variety show, called "Vic's Motor Sport World FUN FAN RUN". Mars is produced in Taiwan and scheduled to be broadcasted in Taiwan CTS, Hong Kong, Thailand, Indonesia, the Philippines, and China. Mars consists of 20 episodes, 60 minutes each. It is the story of a rider starting from the all-Japanese road race and striving towards the challenging of Motor Grand Prix. "FUN FAN RUN" is an information variety program produced by YAMAHA and has 12 episodes, 30 minutes each. It will be hosted by Taiwan-based Okinawa talent AiSa and Vic, and road racer Noribumi Abu. The motor sports program will be aimed at the young generation of Asian countries and will be aired in the same areas as Mars. Yamaha will provide the program with the machines for filming, race information, and know-how. Its broadcast schedule in Japan has not yet been decided.

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